Rental Property Marketing
Rent-Ready Evaluation
We help make sure your property is ready for a new resident to move in.
Professional Photos
We will have a trusted real estate photographer take photos of your house – and the cost isn’t passed on to you.
Getting In Front of The Right Audience
Our rental listings are published to all the major rental sites for viewing by potential renters.
Showing Your Property
We will meet prospective tenants at your house and tour them through the property while answering any questions they have.
Preparing Your Property
Our Rent-Ready Evaluation is a review of your property to ensure it’s ready for tenant move-in. Our checklist ensures important items are addressed – like smoke detectors and carbon monoxide alarms. We’ll also provide recommendations on updates that can help you get top dollar for your rental.
Professional Photos
A picture’s worth a thousand words, and that’s never more true than now. You prospective residents are researching rentals online, comparing the photos, rent, and other details prior to scheduling a showing. We exclusively utilize professional photography from a proven Real Estate Photographer. Photos are a critical element in building demand for your rental. The cost of professional photos with our trusted photographer is not passed along to you. We’ve got it covered.
Published to Leading Rental Sites
Marketing is all about getting the right message in front of the right audience at the right time. Professional photos and a well written description copy contribute to portraying your property in the best light. Now it’s time to get it in front of the right audience, at the right time.
Intent is marketing speak for what a person looking to achieve by visiting a website. People who visit online rental sites like Zillow, hotpads.com and rentals.com, are often considered high intent. Many of them are visiting the site to find a rental. Our rental listings are posted to these leading rental sites, getting you visibility and increasing demand for your property.
Showing Your Property
While there may be an out of town applicant who relies on photos or a virtual facetime tour in leu of an in person showing, it’s likely a prospective resident will want to see your property themselves. We know how important it is to protect your investment, so we meet each potential resident for a property tour. During this time we can answer their preliminary questions and gauge their interest in the property. If they want to move forward in the process, we’ll provide an application.
Avoiding Scammers
Unfortunately, scammers are not uncommon in the rental space. Scammers will re-post a rental listing with their contact information and pose as an owner in an attempt to scam a potential renter into sending deposits to their account. While scammers continue to develop new tactics, we have a variety of techniques and strategies to help combat these bad actors.
Let us help you present your investment property in its best light for maximum ROI.
Get in touch today!
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Video Transcript
Rental property marketing is critical. Every day that your home sits without a tenant, as you know, it’s costing you money. You still have to pay the mortgage, but you’re not getting any income. It really matters.
I’m Kylie with Iron Creek Property Management. We manage single family homes across the Treasure Valley Boise, Eagle, Star, Meridian, Nampa, Kuna and Middleton. We focus on three things, transparency, professionalism and excellent communication.
All right let’s jump into the marketing side.
Like I said, marketing is critical. We’re no longer in a market where you put a home on for rent and you get five applications within 10 minutes. You need your home to stand out against the competition and so we do that a couple of ways.
One we’re hiring an excellent real estate photographer. They make your home look fantastic. You can look at any of our listings to see an example of what that looks like. We’re also doing 360 degree tours and videos, we’re posting it out on all the major rental sites, we’re posting it on our website, on our social media channels.
We want to drive eyeballs to your property, that’s really the goal. Once we get those eyeballs, we are responding to all the inquiries. People have questions, want to know about the property, want to schedule a tour, all those things we’re responding to.
the next step is showings. You may or may not know, but there is a trend in property management for self- showings. And what that means is essentially somebody interested in touring the property is going to access the property through a lockbox. There’s no one else present, and they’re going to go through the home on their own. We do not do self-showings. We do in-person showings, because your home is an important asset and so we want one of our representatives there any time somebody wants to see the property as a potential renter.
We show them the property, answer any questions they have. If they’re interested in renting it we send them an application and we’ll get into the tenant screening and leasing in the next video.
So marketing is incredibly important a lot of people don’t give this enough weight when they’re looking for a property manager. It’s so easy to just say what’s your management fee, but understanding how important marketing is, how important setting your home out against the competition is going to be in terms of getting it least quickly is really critical to help manage your costs as a homeowner and get that revenue coming in as soon as possible.